Tourism Advisory Board

The Tourism Advisory Board is established for the purpose of promoting tourism and supporting the industries within the city that directly affect tourism. The Tourism Advisory Board advises the Convention and Visitors Bureau on such matters as the administration of grant programs, advertising, and other activities for the promotion of tourism.

The board meets quarterly on the fourth Tuesday of the month. All meetings are subject to the Open Meetings Act and accessible to the public. 

Applications are now open for three industry positions on the Tourism Advisory Board - Arts, Sports & Outdoors Tourism, and the University of Houston-Victoria. Applications open on Friday, January 12 at 3:00PM and will close on Friday, February 23 at Noon.

Click here to see the application form.

If you have any questions, please feel free to contact Convention & Visitors Bureau Director Joel Novosad at or 361-485-3117.


The Tourism Advisory Board is composed of thirteen members, each representing a specific sector of the industries in Victoria related to travel and tourism. The board makeup is as follows:

  • Three members to represent the lodging accommodations industry
  • Two members to represent the arts
  • One member to represent historic preservation and promotion
  • One member to represent the University of Houston-Victoria
  • One member to represent Victoria College
  • One member to represent downtown Victoria business
  • One member to represent the food/beverage establishment industry
  • One member to represent the retail shopping industry
  • One member to represent the attractions industry
  • One member to represent the sports and outdoor tourism industry

Lodging accommodations industry representative(s)

  • Raj Panchal - Owner/Manager, Comfort Inn & Suites
  • James Wearden - Owner/Manager, The Inn on Main
  • Brenda Guajardo - Director of Sales, Courtyard Marriott Victoria

The arts representative(s)

  • Brenda Tally - Artistic Director, Victoria Ballet Theatre
  • [VACANT]

Historic preservation and promotion representative

  • Jeff Wright - Executive Director, Victoria Preservation, Inc.

University of Houston-Victoria representative

  • [VACANT]

Victoria College representative

  • Sue Prudhomme - Executive Director of Cultural Affairs, Victoria College

Downtown Victoria business representative

  • Jennifer Heibel - Owner/Operator, Mother Cluckers Downtown

Food/beverage establishment representative

  • Brian Keith - President, Performance Food Group

Retail shopping representative

  • Rosanna Frisch - Internal Marketing & Communications, Hull Property Group (Victoria Mall)

Attractions representative

  • JonAnn Welch - Owner/Operator, J Welch Farms

Sports and outdoor tourism representative

  • [VACANT]

Tourism Advisory Board Bylaws